Integrating OpenStreetMap names into Bing Maps presents a series of intricate challenges that require smart and innovative solutions. In this talk, we'll delve into the sophisticated processing techniques Microsoft uses to manage multilingual names, handle erroneous data, filter out generic names, and so much more, ensuring consistency and accuracy. Discover how OSM data is transforming Bing Maps across half the globe, including Poland, and explore how the OSM community can contribute to this vital work. Join us to uncover new insights and foster collaboration for more precise and reliable mapping.